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Celebrating 100 Years Of April Violets
Yardley London's April Violets fragrance is celebrating its 100th birthday.
First introduced back in 1913, it was later re-introduced in 2010 due to its popularity.
Violet is a spring flower that can be found growing in the wild woodland. There are 400-500 varieties of Violet.
Available in Eau de Toilette, Body Spray, Tin Talc and Soap, April Violets has a really distinctive delicious smell, with a sprinkle of floral added in.
Even though the brand has had different names, due to a change in ownership: Yardley & Stratham (1841) Yardley & Company (1851) Yardley & Co Ltd (1884), Yardley London will always be best-known for its signature fragrance and that's Lavender.
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- In 1770 Yardley London was established by William Cleaver’s father in the City of London
- Yardley & Co Ltd moved to new premises on Carpenters Road, Stratford in 1905
- A new Bond Street shop opened in 1910
- Yardley was launched in the US in 1921
- By Royal Appointment Yardley became Perfumer to H.M Queen Mary in 1932
- Yardley's advertising poster was voted Poster Of The Year in 1933
- By Royal Appointment Yardley became soap supplies to H.M King George VI in 1949
- A range of men's toiletries was launched in 1951
- By Royal Appointment Yardley started to manufacture soaps for H.M. Queen Elizabeth II in 1955
- By Royal Appointment Yardley became perfumers and manufacturers to H.M. Queen Elizabeth, The Queen Mother in 1960
- During the Swinging Sixties Twiggy fronted Yardley's advertising campaign
- Yardley London have always sourced all of its Lavender from England
Yardley had 1,000 cosmetic lines exported to 130 countries in 1970