Fashion, Turn To The Left

Celebrating 80 Years Of Littlewoods

To celebrate their 80th anniversary Littlewoods recreated some of their most iconic catalogue covers from the 1930s, 1960s, 1970s and 1980s with Coleen Rooney as the model.


Littlewoods started in 1932 but they didn't start delivering catalogues until 1971.

Before then their agents used to carry a book with them, when they went to see their customers.

The covers were shot by the legendary British photographer Terry O’Neill, who has photographed the likes of Frank Sinatra and Steve McQueen.


"It was really interesting. Recreating the different covers, using different lighting for the different periods, we have really pulled it off well in every case. It’s turned out to be exceptional.

This shoot with Coleen for Littlewoods' birthday will definitely go down in my memory as a really good job."   Terry O’Neill


Behind The Scenes With Terry O'Neill

Vintage Littlewoods Advert