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Devoted 2 Vintage

The business was started originally by Bernice in a small shop in Hertfordshire and was named Devoted 2 Vintage because it was memorable but it still reflected what they did. 

However after the launch of the web page in 2006, it soon became apparent that this was where the future was. So Paul left his life as a Telecoms Product Manager and joined the business full time. The shop was closed and they moved into a warehouse and have continued to build the online business ever since.


Finish this sentence…I wish I could have provided the costumes for…?

Mad Men


If you could step back in time, what decade would you travel to and why?

I would love to re-live the 50s. I just love the glamour of this era. People really knew how to dress, fashion really celebrated the female form and the men were always smartly turned out in a suit. This still remains the favourite era amongst our customers.


What do you love most about your job?

I love the fact that no day is ever the same. I love the search for vintage, it is so exciting unearthing hidden treasures, and it gives me such a buzz. But I get just as much pleasure finding a new home for our clothes, knowing that items will be enjoyed and treasured by a whole new generation.


Have you got any tips for newbie’s wanting to get a vintage look from your shop?

Try not to follow trends, just stick with the styles that suit your body shape. The beauty of vintage is that it is timeless and not a passing fad. If you buy classic pieces you will be able to enjoy them for years. Our sales team shares a passion for vintage and are always happy to offer advice to all of our customers.


Who past or present would you like to style and why?

Marilyn Monroe is the classic 50s icon. She had the perfect body shape to show off the clothes of this era at their very best. Today I think I would like to style Sienna Miller, her boho, rock chick image would perfectly compliment our clothes.





Darlings Vintage


It's Vintage Darling

Fabulous Fashions of the 1940s - Cinemagazine