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Lovely’s Vintage Emporium

Lynnette Peck is one busy hard working lovely lady and she has the CV to prove it.

Lynnette has been obsessed with vintage since she was a teenager and has always bought, worn and collected it.

So in March 2011, it seemed only natural to turn this love of vintage into Lovely’s Vintage Emporium. 

Finish this sentence…I wish I could have provided the costumes for…?

I would love to have provided wardrobe for the TV series Charlie’s Angels from 1976-1981 - although of course I was a small child when the show was originally on TV.


If you could step back in time, what decade would you travel to and why?

I love the Seventies but I did live through some of it so I think the 1940s would be great to travel back to – I would love to see the women wearing red lipstick given to them by American GI’s and drawing black lines down the back of their legs to imitate stockings! I would also collect all those amazing tea dresses and bring them back for Lovely’s Vintage Emporium in perfect condition….


What do you love most about your job?

That it doesn’t feel like a job! I thoroughly enjoy all aspects from sourcing the unique vintage pieces, to styling the photo shoots (all my vintage on Lovely’s Vintage Emporium is photographed on real women and not just on mannequins or as a cut-out), to dealing with my clients, some of which I have become friends with. 


Have you got any tips for any newbie’s wanting to get a vintage look from your shop?

Everything on Lovely’s Vintage Emporium is genuine vintage rather than ‘vintage-inspired’ so it is easy to get a vintage look as we sell the real thing!

As a ‘newbie’ I would suggest mixing it with your high street finds for a more contemporary look. If someone is nervous about vintage they should start off with buying a vintage handbag or necklace.


Who past or present would you like to style and why?

It has to be Sarah Jessica Parker as I spent my single years watching her wear the most fabulous vintage in such a great way on the TV hit Sex and The City.

She just suits vintage and it suits her. She is definitely a style icon to me.

Plus, I was lucky enough to style Paula Yates (80s icon who presented music show The Tube and was married to Bob Geldof) in the mid-nineties when I worked at vintage shop Steinberg & Tolkien onthe King’s Road in Chelsea, London.

I like to think if she was still alive that she would shop at Lovely’s Vintage Emporium!!

The Bizkit Case Study - Lynnette Peck From Lovely's Vintage Emporium

The National Vintage Awards

Lovely’s Vintage Emporium won in the category of Best Online Vintage Shop – Fashion & Accessories.

@LovelysVintage Facebook




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