In preparation for the grand opening of Westfield Stratford City, a short film was made celebrating 100 years of East London Fashion.
Lindsay Pugh, who worked as the stylist, gives us an insight on what it was like to work on the project.
What was your favourite decade to style?
That’s such a difficult question! Every one was a lot of fun to do as each decade has its own beauty. I really enjoyed the evolution of the fashions in the viral as it could all be related to a developing social history, something that I always find interesting. We had lots of fun in the fitting room and as the later decades came around we could see how fashion reinvents itself and how looks are reapplied throughout the years.
What do you most enjoy about your job?
Apart from the clothes obviously my great thrill is to collaborate with a group of artistic, dynamic, visionary people and to create a whole world. Even if that world is to last for the length of a commercial or a film.
If you could work on any film/TV show/theatre production past or present what would it be
I’d love to go back and Mamma Mia all over again as it was so much fun! But from a costume point of view I would love to have worked on Singin’ In The Rain.
I adore the fashion show but aside from that I think that every single one of the costumes in the film is expertly crafted and precision designed. I think all the MGM movies are indeed classics of design.
You’re given the opportunity to restyle a celebrity with a vintage look, who would it be?
Kate Middleton (if you class her as a celebrity) she has a great face and a terrific figure, I’m sure we could find some spectacular looks for her.
Have you got any tips on how to create the vintage looks you achieved?
I was very lucky on this job as both dancers had, as you’d expect, great figures but also quite small feet so I was able to use original clothing all the way through. Although there is a lot of vintage clothing out there, we certainly have grown bigger over the years, so if you are missing a few original pieces to finish your look then a good trawl through the high street shops generally throw up a good replica.