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Campbell's Homage To Warhol
Campbell's are paying homage to the work of Andy Warhol with their limited-edition cans of Condensed Tomato Soup.
Available in four new designs, the labels have been copied from some of Andy Warhol's original artwork.
Each label features his signature pop-art style, with bright eye-catching colours.
Campbell's worked in partnership with The Andy Warhol Foundation, who will be receiving a donation from the project. Michael Herman, Director of Licensing,
“We are delighted to celebrate the enduring legacy of these two icons by bringing Warhol's art back to the Campbell's soup cans that provided him with inspiration.”
Andy Warhol never officially worked with Campbell's when he painted his iconic 32 Campbell's Soup Cans label in 1964, which he claimed was his favourite work.
He was inspired by Campbell's red-and-white labels, that were first debuted in 1898.
“I used to have the same Campbell's soup lunch every day for 20 years.” Andy Warhol
At first the President and CEO of Campbell's was unsure about Andy's artwork, but he soon became a fan and would often send him out cases of Campbell's Condensed Tomato Soup.
Campbell's Tomato soup was the first soup created by Campbell Soup Company 116 years ago.
It's enjoyed today by more than 25 million people in over countries 100 countries.